The art of business in the new economy/recession.

As the recession looms over the public, jobs are getting more and more scares as magazines, companies, and ad/pr agencies are slowly running out of money due to the credit crunch. Our economy is based on credit as businesses don’t have to maintain major cash reserves as they can borrow the dough they need all the while the lenders make fees off the interest they charge on those loans. In many ways, personal credit cards serve as individual micro-loans for the public. I can’t easily cough up $50k to start up my photo business (lights, lenses, and computers are expensive!) so a bank issued credit card helps lubricate the wheels of commerce. B&H Photo and Apple are happy I have credit, as is MasterCard. For that matter, I am happy cause without credit I couldn’t buy the lens I need to shoot golf, food, or whatever comes my way. Americans are notorious for not saving their money so credit is what makes the US economy run.

Nowadays, as Obama and his team nationalize banks and investment/insurance companies, banks are not issuing credit as they once were. Although you’d never think we were in a major recession\depression, the economy is hurting. Banks are not issuing enough credit to the magazines and their budgets get smaller. It is much more complicated as ad revenue is shrinking, yet, media always needs a steady stream of images flowing onto their pages, websites, and whatnot.

Job creation is happening, for sure. For me, I am getting job offers at lower rates. I had an ad agency based in several major cities around the globe offer me a tiny amount of money to shoot a fairly elaborate photo for a international brochure. I mean a tiny amount that wouldn’t have covered expenses at all. I had enough gumption to say “no” although I struggled with that decision. But I realized I can’t issue credit or make someone else rich at my expense. I have bills to pay.

The photo business is notorious for making photographer float expenses on his own credit for a multimillion-dollar magazine or business in the past and will continue to do so. But like any risk/reward scenario, the rewards outweighed the risks. And when work was a constant stream, I could wait or “issue credit” to clients as I had other jobs waiting soon afterwards. But those days are now gone. Jobs are limited and budgets are smaller. And to make matters worse, big name mags and companies do not/are not pay(ing) on time. They have no problem not processing an invoice 30, 60, 90, or even 120 days after publication or usage of your hard work and sweat. Can you imagine McDonalds allowing you to pay for a big mac six months later? I’d hope my work is at least worth a couple of McNuggets.

I am not in the business of credit issuing and floating a corporation x amount to do their jobs. Yet so many of my peers are willing and able to do so to get those jobs, tear sheets, and bylines. I did a job in November where I shot a very well know musician for a cover of a magazine. I still haven’t been paid. I am also out x amount of money as I had to pay a stylist, assistant, and equipment. I am loosing money as I wait as I’ve had to pay interest on credit cards, etc…

If I had known this magazine was going to take so long to pay, might I have done something differently? Did I ask the wrong questions about getting paid? Might my priorities now be when do I get paid or should I completely change my business model and create a cash on delivery business? Wedding photographer do…so why shouldn’t editorial photographers?

Why should I float x company who could easily have a check sent to me directly to pay for expenses? Why shouldn’t I have the power to ask or do so?

I’ve toyed with websites like www.printroom.com where you upload images and clients pay to get them down. Imagine, I shoot a job for x magazine in which I have no relationship. I shoot, process, then upload to this server where an e-commerce transaction takes place via a credit card. I get paid (minus a small service charge) and the client gets their images. No waiting for months for money that may or may not come. I mean once you give up the goods, the company has no purpose to pay you on time or quickly.

Photographers, we need to rethink our business models, take on the current business situation, and push forward with new strategies in order to make it. I am still out of money from this company but this expensive mistake has taught me loads.

68 degrees?

At 8:43 AM the weather is like super windy and roughly 68 degrees.

Its cold!

View east with the Pali Mountains on the horizon. The wind is pouring off those mountains.

Keeping busy when things are down.

So…things are slow. No emails, no phone calls, no well, not much of anything. Its a recession, no credit, no budgets, no images to create for work. It is not nearly as bad as I had a job on Friday, a job tomorrow and a more stuff soon afterwards. Hence, its mainly moaning about very little.

But to keep the days full of things non photo, we’ve taken to raising a garden on our lanai…balcony to you mainlanders. I surely don’t have a green thumb nor does Yukako but its become a bit of fun to play around with plants, pots, and dirt.

The above little bud that cracked through the soil yesterday is the beginning of a papaya tree. I got the seeds at Walmart of all things in the tourist items section. I am not one to really ever go to Walmart as I do feel its a bit of slumming and really buying goods made by sweatshops, etc…but then again, there isn’t much sold in American that isn’t made by some slumdog somewhere…yets I also feel I am getting to be slummly at times as the phone isn’t ringing like it once was. Damn recession.

Anyway, our little papaya sprout looks good and healthy and I look forward to seeing how much it will grow. I don’t suspect I will ever allow it to get big enough to get fresh papayas from it as I do think you need to have a male/female to pollinate the plant as well as they do grow upwards of ten feet and beyond, well beyond our little lanai capabilities. But when you got little to think about, a little sprout as such makes the day a little brighter.

Along with our little sprout, we have a potted palm tree of some sorts, a chili plant, a non fruit bearing banana plant, a couple of herbs, etc., a small cactus growing from seeds as well, a weedy looking hibiscus bearing Hawaiian plant, and a new addition of a Mexican lime tree. The guy at Home Depot (they do get a majority of their plants from local sources) said the tree can grow in partial shade so I am very excited to see things grow and mature. My greening thumb awaits patiently.

So hopefully as things grow, flower, et all, I one day might have limes for a cold Corona on the little jungle garden.

Two Tattoos

Living in a beach culture lets one see lots of skin. Lots of people feel very comfortable wandering around topless showing off abs, tan lines, and flab and sag. Even off the beach, you will sometimes get a large beer gut standing next to you in line holding an 18-pack. Lots of times those guys at the grocery store who are shirtless most likely didn’t bother putting on a shirt to cash their welfare checks at the Fast Cash either. Its sometimes fun as you will see great figures but mostly its overweight, oversunned, and over tattooed bodies, stretch marks and all.

As I wandered Waikiki this past weekend, I came across two guys with two different tattoos this past weekend. The first guy was Japanese and barely spoke a word of English. I first though he was a Japanese gangster, yakuza and feared approaching him thinking he’d slash me with a sword hidden in his bathing suit, but realized he was a bit too soft spoken and a real gangsta probably wouldn’t be sitting around the beach showing off his affiliation, let alone allow a gaijin to snap his backside. The goofy confused looked he gave also said he wasn’t a murder by any chance, although, I didn’t check to see if he had all ten fingers.

I asked him how long it took him and he didn’t understand so I told him in bad Japanese that he was very cool while pointing at his back. I though he might think I was okama, rather gay in Japanese, as he had an old bewildered look on his face but then realized that he was cool cause he had a massive tat up and down his back and on his shoulders as well. The tattoo was obviously in homage to the yakuza style with short sleeves and the likes. I don’t think he was finished with the tattoo as there were patches of the image not colored and his shoulder blades were bare as well. It seemed odd but beautiful none the less. I wish I’d shot in color but it was a black and white day so there is no going back.

I then asked him how long it took to do and he didn’t not understand. I then pantomimed the tattoo process while pointing to my watch. Confused, he then proceeded to tell me the time but finally after a few different tries, he said 14…days I am assuming. He smiled, nodded lots, and then bowed to me for showing him an odd sense of respect for his painful body art, perverted as it may. He did tell me itai when I asked him if it hurt, pantomiming of course. Itai means painful in Japanese. I can only imagine it was very itai to let some guy stick you with a bamboo needle for 14 hours, or was it days?

The second guy I saw a bit later at Ala Moana Beach Park. He was I think a Japanese American guy who was local, Ala Moana being a local beach, brah. He was very proud to show off his tattooed back and didn’t even wince when I asked if I could snap a shot. He was a young guy in his twenties and said the design was his but lots of collaboration with the artist. His tattoo was not as colorful as you think as the buildings were gray and the globes were not as saturated as I would have thought or liked. If it had been my back, I would have used all the color in the world to make it shine but then again, I don’t have the patience or tolerance to let anyone poke me incessantly for days on end, hours for that matter.

Its odd to see these two backs side by side. Two different backsides, two different tattoos, same expressive ideas. I never tattoo myself as I realized at a young age, those things don’t come off, never…well there is laser tattoo removal but still…those things are permanent. I’d have a tattoo of Diana across my arm right now. Imagine that…I don’t think that would flow to well with my wife. Let alone my mom who would have probably burned it off with a clothing iron one early morning while I was passed out from boozing too much during college. All I’d have now would be a faded “D” with a yellowing triangle over the now burned off “iana”.

I recall seeing older men from the WWII/Korea generation with anchors on their aging forearms, USMC marks on their withered biceps. Symbols of death, war, life, and beyond. The pride, the sense of worth those symbols meant to those men who gave something to earn that faded green ink on their now worn bodies. Its odd to compare these young boys who have probably given nothing to anyone (generalization I shouldn’t make, but…) as those old men limp into history books.